Hi, I’m Hannah dulaney.
I love copywriting because I love storytelling, and you have a story worth telling.
The word ‘copywriting’ can come off as clinical and lifeless; people often assume it’s just a means to an end, but copywriting is so much more integral and exciting than that. Human beings are drawn to authenticity, and when you clearly present your vision for a product or an idea that will help your community, people will notice.
At its core, copywriting is a creative way of showing the world who you are and getting people excited about what you’re about, but that can be more difficult than it sounds when you don’t know where to start. I love helping entrepreneurs find their voice and amplify their businesses in the way that works best for them.
Your Story
Why is it so hard to write about ourselves?
Well, there are numerous reasons. When you’re a dedicated business owner focused on the ins and outs of your work, it can be difficult to get a bird’s eye view of what you’re creating. Without the big picture, it’s difficult to know how to begin sharing your story with the world.
For those who struggle with writing in general, creating written content for your brand can feel not only intimidating but like a massive undertaking.
Then, there’s the matter of time — I don’t know a single small business owner who has extra time on their hands these days, and most don’t want to spend hours each week writing content for the business they’d rather be running.
As a copywriter I sometimes find it difficult to write about myself too — and I literally do this for a living. But that’s why I love this job. I get to help you write your story in your voice.
My Approach
My primary goal when I begin working with each of my clients is to meet you where you are. During our consultation, we’ll identify the areas you need the most help in and create an action plan.
Maybe you just want the burden of writing web pages off your shoulders by a certain deadline. In that case, I will prioritize efficient, quality content. Maybe you’re a business owner who wants to craft your own narrative but just doesn’t know how to get started. For these clients, I recommend my 1:1 coaching sessions and hourly editing services to give you all the tools you’ll need on your journey. Maybe you want consistent blogs on your website to draw in your audience but don’t have the time to commit to writing them. I’ll create well-researched and well-written pieces for you to upload at your choosing.
I know I’ve done my job well when the content sounds like it was written by you and accomplishes what we set out to do.